''The world doesn’t need another travel magazine. So we made a movement.''

Leena Murthy & Pradeep Noronha,
Founders

Aurora is a considered publication on immersive travel, thoughtful design, and cultural quietude.
Founded by the minds behind The Absolute Journey, it curates voices of those who’ve ventured far — not for spectacle, but for substance.

Less bucket list, more soul map. A journal for the well-travelled and inwardly curious.

54 yrs of

collective work experience

8000+

Bespoke Luxury Itineraries

4000+

Group Travel Itineraries

Pradeep Noronha

Managing Director, The Absolute Journey Group
(The Absolute Journey | Aurora | The Ark Lifestyle | Foglia D’oro)

With over two decades of leadership in the global travel industry, Pradeep Noronha is the strategic engine behind The Absolute Journey Group and its portfolio of brands. A seasoned entrepreneur and relentless go-getter, he has built businesses that marry operational excellence with uncompromising creativity.

As Managing Director, Pradeep oversees business growth, partnerships, and execution across the Group — from the bespoke travel vertical (The Absolute Journey), to immersive editorial experiences (Aurora), high-concept events (The Ark Lifestyle), and floral design (Foglia D’oro).

Known for his hands-on approach and sharp business instinct, Pradeep has a track record of turning vision into reality. His leadership style combines precision, foresight, and an unshakable belief in building brands that stand the test of time.

Leena Murthy

Co-Founder & Creative Director, The Absolute Journey Group
(The Absolute Journey | Aurora | The Ark Lifestyle | Foglia D’oro)

Leena Murthy is the co-founder and creative force behind The Absolute Journey Group, overseeing brand vision, experience strategy, and storytelling across its portfolio: the luxury travel house The Absolute Journey, the editorial platform Aurora, event design atelier The Ark Lifestyle, and floral concept studio Foglia D’oro.

With a background in experiential travel, luxury markets, and creative direction, Leena brings a rare mix of strategic clarity and aesthetic precision to everything she builds. Her focus is on curating brands that are not only beautiful but deeply meaningful — creating emotional resonance through journey design, editorial narrative, and sensory-led experiences.

At her core, she believes that every detail — from a flower stem to a sentence — has the power to transform.

The Absolute Society
Luxury Travel & Immersive Experiences
Celebrations & Destination Weddings
Floral Design & Botanical Artistry

Our Process

01

 Discovery & Consultation

In our first meeting, we get to know your vision, lifestyle, and design preferences. This consultation allows us to understand your goals, budget, and project timeline, setting the foundation for a design that truly reflects you.

02

Design & Visualization

We bring your ideas to life with mood boards, layout options, and 3D renderings, giving you a clear picture of the final design. You’ll review and provide feedback, allowing us to refine the details and ensure the design meets your expectations.

03

 Implementation & Installation

Once the design is approved, we coordinate all aspects of the project, from sourcing materials to managing contractors. Our team oversees the installation process, ensuring every element is perfectly placed, so you can enjoy a seamless transformation.